Charlottenborg Foundation
exhibition design, visual identity, printing, website
2023–2024
When designing the new identity for the Charlottenborg Forårsudstillingen/Spring Exhibition, we focussed on the original mascot “Putto” of Foundation Charlottenborg dating back to 1888. Putto as a pencil sketch, has a an appealing fragile and unfinished energy, which somehow gradually got lost through various contemporary re-traces and digitalizations.
Regarding the sketch as a symbol of an “idea” — something unfinished, a starting point — would fit the context of the historic exhibition which was also an open call since 1888, a moment which signifies a “debut” for many young artists.
The exhibition handouts are mainly printed by stanza and a part of our continuous attempt of making best use of the means at hand, simplifying production chains, and touching upon a political potential of making more with less.
For certain specialised printing methods, we collaborated with printer Louise Sidenius of Actum Kopi & Tryk in Vesterbro in Copenhagen. The 2024 publication is printed exclusively on salvaged secondhand paper from Chr. Jørgensens Bogtrykkeri.
The exhibition handout is accompanied by a custom website catalogue: katalog2024.foraarsudstillingen.dk.
The identity develops slightly each year by an increase of strokes, such as 2024’s crayon colours.